Publicity Campaigns

For any publicity campaign to be successful it is important that there are clearly identified objectives.  We work closely with a client to help prioritise the communications goals around which a strategic PR campaign can be structured.  Achieving these goals may need just one simple action or require a number of inter-related publicity elements brought together as part of a single campaign.

• Media Relations – keeping your name in front of customers through the news media.
• E-marketing – establishing and maintaining communications with potential customers through email, sms, web site.
• Event Management – product launches, hospitality events, sales conferences, seminars.
• Corporate Communications – establishing local, regional, national or global ‘good will’, responsibility to customer care, environmental impact of your business - just a few of the issues that come under this broad banner.
• Advertising – promoting products, skills or services, simultaneously helping to create a distinctive brand identity.
• Media Buying and Planning – carefully selecting the right media to target the right audience and within agreed budgets.